Transforming Media Portrayals of Sex Trafficking for Primary Prevention
Marissa Kokkoros | September 19 | 9:45-10:45 am EDT
Topic: Programming, Conceptual | Knowledge Level: Intermediate
For years, feminist advocates have stressed the importance of accurate media reporting on gender-based violence (GBV). Despite this, many forms of GBV, including sex trafficking, are misrepresented and underreported, harming survivors and hindering efforts to address violence and trafficking. The media plays a crucial role in preventing GBV, shaping public understanding of these issues. Whose stories are told, and how? Whose stories are buried, and why? GBV IN THE MEDIA, led by Aura Freedom International, seeks to transform media portrayals of GBV and sex trafficking to advance education and prevention. Drawing from academic research and grassroots discussions, the project connects feminist advocates and journalists across Canada to challenge harmful media narratives. With input from experts, frontline workers, survivors, Indigenous leaders, and more, Aura Freedom has developed Media Guidelines to support journalists in transforming their GBV reporting, with a special section on sex trafficking. This advisory network has provided vital expertise, contributing to the final Media Guidelines which are being used in Canadian newsrooms and have been presented at international conferences. Through these Guidelines and a cross-sectoral network, Aura Freedom International aims to inspire global media change that challenges harmful gender norms, debunks myths about male violence, and contributes to GBV prevention.
Presentation Objectives:
• Explain the GBV IN THE MEDIA initiative, covering the research phase, convening 40+ stakeholders across Canada over two years, and the creation and structure of the final Media Guidelines
• Present examples from the Media Guidelines
• Showcase the network of collaboration between journalists and GBV sector advocates and how the project addresses systemic barriers to gender equality